Zeebago®Start a project
Toronto, ON — Available Q3 2026Est. 2015 — 10+ briefs in flight

A boutique marketingpractice for founders whowant their second actto land in Canada.

Zeebago is the fractional CMO and brand studio behind a quiet portfolio of consumer, marketplace and B2B tech companies across North America — led by Ana Caracaleanu, MBA.

Book an intro callSee the practice
§ 01

What we do

The practice in four lines
01

Brand strategy

Positioning, narrative, and identity systems built to travel — from a founder's deck to a national campaign.

  • Positioning
  • Naming
  • Voice
  • Identity
02

Growth & acquisition

Performance-led acquisition stitched to brand. CRM, lifecycle, and seasonal campaigns optimized for lifetime value, not vanity.

  • CRM
  • Paid
  • Lifecycle
  • Analytics
03

PR & earned media

Editorial-grade story development and media relations. We've placed clients in national broadcast, business press, and lifestyle titles.

  • Media relations
  • Thought leadership
  • Launches
04

Fractional CMO

Embedded senior leadership for venture-backed teams without the headcount. Strategy, hiring, and a hand on the wheel — weekly.

  • Org design
  • GTM
  • Board reporting
§ 02

How we work

A studio model, not a holding company

We’re built like a boutique studio: senior on every account, no junior handoffs, and a network of specialist partners we pull in by the sprint — PR, paid, production, design — not the retainer.

That means founders get a strategic partner who has actually shipped launches, written the press release, and watched the CRM unsubscribe curve at 11pm on a Sunday. Not a deck deliverable.

Most engagements run 6–12 months, structured as a quarterly roadmap with monthly check-ins and a single Slack channel. We localize global brand strategy for the Canadian market, then scale what works back out.

  1. ListenTwo weeks of stakeholder interviews, channel audit, and a customer-research pass.
  2. PositionA one-page narrative, a quarterly roadmap, and the metrics we’ll be judged on.
  3. ShipBrand, paid, CRM, PR — built and live in market within the first 90 days.
  4. CompoundMonthly reviews, seasonal moments, and the long, quiet work of lifetime value.
15+
years leading brand & growth
10
active and recurring clients
5
tier-one press outlets placed
N. America
campaigns across the continent
§ 03

Press secured

Where our clients have shown up

Coverage placed across national broadcast (Global News, CTV, CityTV), national print (Toronto Star), and lifestyle / business titles (Huffington Post), among others.

§ 04

Selected clients

A decade of trusted briefs
§ 05

The founder

Who you actually work with
Ana Caracaleanu, MBA — Founder & Head of Marketing at Zeebago
Ana Caracaleanu, MBAFounder & Head of Marketing

Ana is a strategic marketing director with 15+ years driving brand awareness, customer acquisition and marketplace growth across North America — and the operator behind every Zeebago engagement.

She’s an expert at translating global marketing strategy into high-impact local campaigns that resonate with the unique dynamics of the Canadian market. She leads small, agile teams, manages external PR agencies, and collaborates with cross-border, cross-functional stakeholders on both sides of the border.

Her work compounds: data-driven CRM and seasonal campaigns built to optimize acquisition, reduce churn, and grow lifetime value — for tech, marketplace and consumer platforms.

Based
Toronto, Canada
Credentials
MBA
Markets
Canada · United States
Practicing since
2015
§ 06

Start a project

Brief us in 60 seconds
Available Q3 2026

Ready to talk?
Reach out directly.

Write to ana@zeebago.com.